Shopify continues to improve its platform and service offerings to it's merchants. Last week they annoucned that Live Chat will now be available to all merchants at no extra cost and will work accross all browsers and devices. This is a significant offering as Live Chat plays an important part in converting leads and improving the overall customer experience online.
It has become increasingly important for customers to be able to converse with brands and this will assist greatly in improving commnication.
Increased Sales through your website!
It’s been proven that websites with chat support reported an increase in revenue (19%), as well as conversions (38%). The same report states that customers that use live chat are three times more likely to make purchases versus those who do not.
While traditional lead generation methods usually target only certain parts of the sales funnel, live chat generates leads throughout the entire customer journey. When browsing your website, prospects will have questions about your product or service and live chat gives you the chance to hold your buyers’ by the hand, from market awareness and pre-sales to post-sales support and customer retention. 17% cheaper than a phone call, it’s like having a sales assistant on standby—you can answer them immediately without having to spend money on costly telephone calls and long emails that may be too late—and this makes live chat so powerful. Live chat will help you turn website visitors into qualified leads.
Availability builds trust!
63% of consumers are more likely to return to a website that offers live chat. Why? Because responding faster = more leads. It’s just common sense.
Consumers’ are naturally dubious about buying things online. It is human nature. But with live chat, you can have a direct conversation with your prospect, allowing you to give quick answers to questions about your products or services. It also helps you solve problems faster and it assures your customers that you are there when they need you. This is a very effective recipe for improving customer service and building loyalty and trust. As the key currency between the business and its customer and as the secret sauce that can make customers take the leap, trust keeps customers coming back for more. By having a live chat on your website, not only will it make them happy, but it will have a big impact on their potential to convert. Without live chat, you will have to work a lot harder to build trust with your website visitors.
Orginal Source: 4 Powerful Ways Live Chat Can Positively Impact Your Business
