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Social media giant TikTok has recently revealed their plans to explode its diversification into the world of eCommerce. This will allow brands to use the culture-shaping impact and reach that this app has proven to have.

In their annual advertiser-brief, TikTok revealed their planned features for the app in 2021. According to several attendees - TikTok is planning to allow brands to showcase their products to be purchased directly on the app.

This news is extra exciting to Shopify store owners, as Shopify integration is almost guaranteed following TikTok's partnership with Shopify last year.

Read the full article here: eCommerce with TikTok