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Shopify Sales Channels - Growing Your eCommerce Business

Finding Ecommerce Ideas

The Ultimate AWeber Review

10 Tips On Running a Successful E-Commerce Business

When is it time to upgrade your e-Commerce Online Store?

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Are you looking to grow your Shopify store? Expand your reach with Shopify’s Sales Channels:

One of the biggest benefits Shopify offers is the convenient access it gives you to other sales channels. Sales channels represent platforms (websites or marketplaces) where you can sell your products

READ THE FULL ARTICLE HERE: Shopify Sales Channels - Growing Your eCommerce Business

The world of ecommerce is rich in potential. All you need to create the next Amazon, eBay or Alibaba, is an idea. All you need is a flash of inspiration... or lots and lots of research.


Online newsletters are the future, allowing businesses to showcase their expertise, by providing expert insights on their specific fields.

The amount of marketing platforms available can be overwhelming, so picking the right one isn't the easiest task.

"These platforms need to be flexible, easy to use, and not break the bank. This is where AWeber swings into the scene."

Click here to read the full article: The Ultimate AWeber Review

The e-commerce industry continued its unstoppable growth in 2020. A magnitude of factors sparked this explosive growth, including COVID-19, that reportedly accelerated E-commerce growth 4 to 6 years. The estimated total of online spending reached almost $83 billion in May, a 77% increase from the previous year. If you don’t already own an online store, now is the perfect time to take the dive. However, you’re not the only one looking to capitalize on this enormous growth, and the abundance of rival stores can be overwhelming. If you are planning on creating a successful online marketplace, take note of the following points to put you a cut above the rest.

1. Create an engaging website

Your store having the best products and prices simply isn’t good enough – if your website’s design looks terrible, your store’s presence will be non-existent. Most customers consider your website’s appearance the most important factor before purchasing a product. Commissioning a talented web designer for your store is well worth it.

2020 cemented e-commerce as the future of shopping. With retail sales at an all-time low due to COVID-concerned customers, online stores have become the go-to alternative. This enormous influx means big bucks for online store owners, but is your store ready?

It’s becoming more apparent that Shopify is the future of e-commerce. Before Shopify, an e-commerce platform offering such a plethora of features, including security, reliability, scalability, and customization, was unheard of.

Are you unsure if your e-commerce platform will stand the trials of time? If you relate to any of the following points, it might be time to upgrade.

1. Sluggish website performance

Nothing deters customers like a website that takes ages to load. After all, your website should provide customers with an easy, simple way to purchase your products. Slow loading speeds lead to frustrated customers using a rival website instead. This problem is commonly found in unoptimized and dated e-commerce stores.

 
Choosing the correct product or services images to use for your website is a life-and-death situation for some online store owners.
The brain can recognize images seen in approximately 13 milliseconds. This means that in only 13 milliseconds, clients form a first impression of your brand, purely from your use of images.
Imagery is usually the dictating factor influencing your client’s actions. Impactful images will massively amplify conversion rates.
 

Here are 10 tips on how to improve your conversion rate using images:

Advanced Search for Shopify, Woocommerce, Magento and more

 

We all know what a terrible experience site search can be as consumers. Trying to find the specific product you are looking for can be an exhausting experience. You are usually shown results not related to your search term or even worse, no result at all. 

That is why we recommend Searchanise Advanced Search to all our Shopify customers and recommend it with all new and existing online stores. It is also compatible with Woocommerce and Magento so there is no reason to keep on with the regular stock search that comes with your store or theme.

 

10 Key Ways You Can Improve Your Search

  1. Include a search bar in header on all pages
  2. Allow visitors to filter the results
  3. Use Autocomplete 
  4. Use Breadcrumbs to show the customer where they are
  5. Use A Magnifying Class to make it easy to find
  6. Autocorrect for misspelling
  7. Display how many results there are for search term
  8. Show suggestions instead of zero results
  9. Allow customers to change result display, List View vs Grid View
  10. Use an Advanced Search Tool to improve your site search

 

Biggest Retail Site Search Frustration June2018

 

Searchanise Review from e-Commerce News HQ:

 

More Than Just Products

Searchanise assists by showing products together with blog, category/collection & page results. This helps to drive clickthroughs to informative articles and specials you want to highlight.

Imagine a customer is searching for the benefits of rooibos tea during pregnancy. With the basic search function, they would only see the product page displayed. Searchanise will provide them with a complete picture of the information available.

It even allows search by substring which makes searching by parts of a field possible. For instance, only search for parts of an SKU. A useful trick if you consider the complicity of Variant SKUs.

Instant search powers up your website by providing immediate results as the user types. You have total control over how much data is visible in search results. For instance, a B2C/B2B store might want to hide product pricing or decide to remove product reviews so as not to clutter the results page.

 

Click here for the full Advanced Search Review article or here to try it out for yourself

 

The world of B2B commerce has changed in the last couple of years. Clients expect an easy to use solution similar to what retail customers enjoy. Below we explore some of the must-have features and solutions that you have to offer your wholesale customers to make sure they have a pleasant experience and of course, buy more of your products. 

The Ability for Customers to Self Manage Their Orders

Wholesale customers want to be able to order what they want and when they want without the need to pick up the phone or speak to a sales agent. Your e-Commerce store can provide this to your customers, 24/7. This allows them to search your full product offering, ask for quotes, place orders and reorders easily, and also log in to check their order status.

Makes Sales Available to B2B customers

Use retail sales techniques to market specials to your wholesale customers. Create special collections for on sale items, use suggestive text throughout the sales process to notify them of these items. This could be a popup when they land on-site, on product pages or when they land at checkout. Use non-intrusive messages that inform instead of annoy so they now what is on offer.

We believe that an online e-commerce solution will add significant value to almost any business. The ability to sell through your own store brings control of your products and sales back into your hands.

No longer are you only dependent on other platforms and retailers to sell and market your products. Having your own store brings full control over how your products display, what prices you ask, and the marketing you do around it.

The issue with a normal website is that it fails to complete the customer journey. Someone searches for your product/service but cannot buy it directly from the site.

With your own store, the sales journey becomes complete. You can use your marketing channels such as email, Google Ads, social media pages, or even live events to drive sales to your online store.

If you really want to beat the competition, you should consider hiring a Shopify developer to create a truly stunning site that functions better than most other Shopify stores. We understand every facet of what makes a Shopify store attract and convert customers, and are capable of advanced online store techniques, such as custom coding.

HTML, Javascript, and CSS Coding

Professional Shopify developers are able to use HTML, Javascript, and CSS coding to change how your site looks and functions. This can be a major advantage over the thousands of stores using identical templates. Using custom code is especially important for the branding of your store, since most templates may come close to your exact color scheme and imagery, but won’t be perfect. Since consistent branding across channels is essential in any marketing plan, you won’t want your other channels to be consistent but have your Shopify look different.

In terms of site functionality, custom coding performed by online store designers can greatly improve customer experience on your site. Shopify developers can implement some really cool features such as countdown clocks, sliding banner images, animations, and custom background images. Custom features like these will really make your site look like more than a typical Shopify store.

Our MD, Louw van Riet was recently featured on the Kanoobi Show with a discussion about e-Commerce in South Africa, how Covid-19 has impacted online sales and what the future of e-Commerce looks like.. Click below for the full video by Iban Vermeulen, MD of Kanoobi

Wholesale business has been booming in recent years and worldwide the market is valued at US$12.2 trillion. That is over 6 x the retail market. If your business is already part of this growing market then well done. If not then the time to act is now. Technology has made it possible to service both retail and wholesale markets from the same platform. This allows you to sell to both types of customers through an easy to use, secure, and robust online platform.

The challenge for most B2B companies is that they have used their true and tested methods of doing business for many years, some with great success. But to stay relevant and growing you need to continue to offer a more improved way for your customers to purchase from you. A team of salespeople is just not enough in the fast-paced world of today. B2B customers need a more enhanced shopping experience that includes many retail best practices.

Looking to take your eCommerce game to the next level, but feeling like you’re being held back by the eCommerce platform you chose when you were just getting started? 

The coronavirus pandemic is changing the world as we know it, with businesses hit hard. As South Africans grapple with the burgeoning COVID19 pandemic, many are anxious about the future. While the novel coronavirus (COVID-19) has indeed created unprecedented challenges for many industries, we’re here to remind you that it does not have to break your business.

In fact, NOW is the time to focus on your online presence and your eCommerce shop.

As you know, creating an eCommerce store has never been easier. Owing to the availability of two of the most celebrated eCommerce gladiators—Shopify and WooCommerce, even those with little technical know-how can now design and build an online store and start selling products.

Shopify Live Chat for merchants

Shopify continues to improve its platform and service offerings to it's merchants. Last week they annoucned that Live Chat will now be available to all merchants at no extra cost and will work accross all browsers and devices. This is a significant offering as Live Chat plays an important part in converting leads and improving the overall customer experience online. 

It has become increasingly important for customers to be able to converse with brands and this will assist greatly in improving commnication. 

Ecommerce do's and don'ts

It’s іmроrtаnt fоr a buѕіnеѕѕ оwnеr tо рау сlоѕе аttеntіоn tо thе dо’ѕ аnd dоn’tѕ оf e-commerce wеbѕіtеѕ. Knоwіng whаt drives сuѕtоmеrѕ аwау is thе fіrѕt ѕtер іn сrеаtіng a checkout еxреrіеnсе that mаkеѕ сuѕtоmеrѕ hарру. A ѕаtіѕfіеd сuѕtоmеr tells thеіr frіеndѕ аnd fаmіlу, аnd thаt lеаdѕ to mоrе ѕаlеѕ аnd mоrе wоrd-оf-mоuth rесоmmеndаtіоnѕ.

eCоmmеrсе DO’ѕ:

Uѕе Dеtаіlеd Dеѕсrірtіоnѕ: Whеn уоu ѕhор online, уоu dо nоt hаvе thе luxurу оf tоuсhіng оr сlоѕеlу іnѕресtіng аn іtеm bеfоrе making a рurсhаѕе. I lооk fоr рrоduсt dеѕсrірtіоnѕ thаt іnсludе hіgh-ԛuаlіtу іmаgеѕ. Hаvіng іmаgеѕ taken frоm dіffеrеnt аnglеѕ аnd bоth іnѕіdе аnd outside thе расkаgе is сrіtісаl to securing a ѕаlе.

Orgаnіzеd Sеаrсh: Mоѕt реорlе lоvе a wеbѕіtе thаt іѕ lаіd оut in аn оrgаnіzеd fashion. Stоrеѕ thаt ѕоrt іtеmѕ іntо lоgісаl саtеgоrіеѕ аrе mу fаvоrіtеѕ. They wаnt a search funсtіоn that wоrkѕ еffесtіvеlу. Yеѕtеrdау, I wаѕ lооkіng tо рrісе a роѕt hоlе dіggеr thаt I could buу оnlіnе аnd рісk uр lосаllу. Aftеr tуріng іn “роѕt hоlе dіggеr” on оnе ѕіtе, thе fіrѕt tеn items іnсludеd fence роѕtѕ, t-роѕt сlірѕ, аnd t-роѕt сарѕ. I simply dіdn’t саrе to trу to decipher thеіr ѕуѕtеm аnd lеft thе ѕіtе.

Mаkе Sесurіtу a Prіоrіtу: Pеорlе are rеluсtаnt to ѕhор at ѕіtеѕ thаt dо nоt uѕе SSL security оr ѕtоrе thеіr сrеdіt саrd іnfоrmаtіоn wіthоut аѕkіng thеm fіrѕt, оr thаt dоn’t uѕе thе thrее оr fоur dіgіt security соdе оn thе bасk оf a сrеdіt саrd. Sоmе реорlе lоvе hаvіng thе option оf рауіng wіth a thіrd-раrtу рауmеnt processor lіkе PауPаl. If a ѕtоrе dоеѕn’t саrе аbоut mаkіng thе ѕhорріng еxреrіеnсе ѕаfе fоr thеm, thеу wоn’t bother gіvіng thеm аffаіrѕ tо hаndlе.

eCommerce Don'ts

Burу Shірріng Charges: Thе kеу rеаѕоn why people аbаndоn a рurсhаѕе іѕ ѕhірріng fееѕ. If a ѕtоrе іѕn’t willing tо gіvе mе аn іdеа оn hоw muсh ѕhірріng іѕ gоіng tо соѕt bеfоrе I ѕtаrt fіllіng іn mу аddrеѕѕ аnd рауmеnt іnfоrmаtіоn, іt’ѕ nоt wоrth mу tіmе.

Click here to read full article

The Real State of eCommerce in South Africa

So, you’ve got a product or service that you want to sell online, but you don’t know where to begin? Let’s face it; anybody involved in retail knows there are many challenges to staying successful and competitive. Besides finances and marketing, the biggest challenge is eCommerce.

Advancements in telecommunications have aided in the success of eCommerce and the increased levels of competition between merchants to sell the best quality goods at the lowest price. While brick and mortar retail are steady, it’s hard to deny that South Africans are increasingly loving online purchases. 49% of South Africans visit an online retail store, 47% search online for a product or service to buy, and 29% buy something online(We Are Social).

eCommerce is a giant industry—and South Africans are spending more online than ever before. With disruptive technology taking a firm grip on just about every industry—from smartphones to the rise of the digitally influenced shopper and showrooming, consumers are now demanding a more convenient, seamless customer-centric shopping experience. Online shopping gives them just that—and more.

Click here for the full article