Looking to take your eCommerce game to the next level, but feeling like you’re being held back by the eCommerce platform you chose when you were just getting started? 

The coronavirus pandemic is changing the world as we know it, with businesses hit hard. As South Africans grapple with the burgeoning COVID19 pandemic, many are anxious about the future. While the novel coronavirus (COVID-19) has indeed created unprecedented challenges for many industries, we’re here to remind you that it does not have to break your business.

In fact, NOW is the time to focus on your online presence and your eCommerce shop.

As you know, creating an eCommerce store has never been easier. Owing to the availability of two of the most celebrated eCommerce gladiators—Shopify and WooCommerce, even those with little technical know-how can now design and build an online store and start selling products.

How Shopify outperforms WooCommerce

But the software used to run your online business should make your life easier, not harder. You want software that’s simple to set up so you can build a kick-ass shop that loads fast and makes the purchasing process easy. The last thing you want is to be consistently troubleshooting when you could focus on sales. You want to sell, after all, that’s what your main goal is, right? If you’re thinking of moving over, here’s how Shopify outperforms WooCommerce.

  • All-in-one eCommerce software—Although WooCommerce powers 22% of online stores and Shopify powers 17%, these two giants are widely different. Shopify is an all-in-one eCommerce offering served up to you in white gloves—with everything you need to sell online ready to go, and WooCommerce runs on an open-source self-hosted platform. Whereas Shopify takes care of everything, self-hosting means users are responsible for the technical aspects of their site.
  • Load time is super-fast—If your site isn’t fast, visitors will bounce, and you’ll lose potential sales—and this is where Shopify transcends. Loading fast on desktop and mobile, Shopify is the most competent eCommerce platform for speed. Whereas Shopify sites load in 1.3 seconds, WooCommerce sites load in around 3.4 seconds.
  • FREE easy-to-use themes—Although Shopify offers less customization and design flexibility than WooCommerce, Shopify extends the broadest selection of FREE design themes that are more usable than the paid ones. This is extremely practical if you’re not tech-savvy.
  • Easy integration with multiple selling channels—Right now, money matters, and for drop-shipping and multi-channel selling, Shopify is better. Unlike WooCommerce, almost every Shopify integration is FREE, offering plenty more opportunities either out-of-the-box or with a FREE app. You can also sync with other channels, like Facebook, Amazon, Google, and eBay. And it also integrates USPS and even WordPress.
  • User-friendly interface—WooCommerce is an eCommerce software not for amateurs. While you must learn the basics before you can do anything, Shopify’s admin panel is simple, making it the best choice for the unskilled. 
  • 24/7 technical maintenance and support—Shopify users never have to deal with technical maintenance. Each Shopify store owner can contact support via mail, chat or ticket 24/7. Simply put, if you don’t want to bother about technical details, go for Shopify.
  • Built-in analytics—Analytics is imperative for measuring performance and monitoring market response. When you migrate to Shopify, you will never have to worry about setting up analytics, as the platform has built-in analytics to track your sales and growth. You’ll be able to accumulate data on things like your best-selling products, traffic, abandoned carts, and more.

Ready to make the switch to Shopify?

Switching eCommerce platforms might seem like a big hurdle to overcome, as you’re probably worried about the many man-hours you will lose moving your products and customers from one platform to another. But hear us out: If you want to avoid the technical running of your store and would like to focus more on sales, Shopify is the best platform for you. And the best part is that moving your products, customers, and orders to Shopify is so much easier than you think.

How to migrate data from WooCommerce to Shopify?

If you want to migrate to Shopify, there are a few ways to do it. You can import your products and customer data manually, or you can use the Shopify automated migration tool that does all the work for you. There’s no risk of losing your data during the transition phase because once the import is complete, you will still have access to all your data in your existing platform. 

With this tool, you can import your clients’ products and customer data into Shopify, fast and securely. You can even get a free demo to confirm that it works, then use the pricing estimate tool to see what you can expect to pay for however many products, customers and orders you need to move over. There’s no need for any technical knowledge—connect the two platforms, and you’re ready to go.

Shopify is a superb platform, make no mistake about that—but to ensure the migration process runs smoothly, enlist the help of an experienced Website Design and Development Agency with an in-depth knowledge of Shopify.

At e-Commerce, we are a full-service branding and web design agency that specializes in building custom-designed eCommerce sites, and social media marketing and SEO. As experts in integrating sites with ‘off the shelf’ eCommerce services, we offer migration and consulting services to help you transition from WooCommerce to Shopify.

Click here to request a quote for your online store

Or here for a full review of Shopify's features at e-Commerce News HQ

Shopify continues to improve its platform and service offerings to it's merchants. Last week they annoucned that Live Chat will now be available to all merchants at no extra cost and will work accross all browsers and devices. This is a significant offering as Live Chat plays an important part in converting leads and improving the overall customer experience online. 

It has become increasingly important for customers to be able to converse with brands and this will assist greatly in improving commnication. 

Increased Sales through your website!

It’s been proven that websites with chat support  reported an increase in revenue (19%), as well as conversions (38%). The same report states that customers that use live chat are three times more likely to make purchases versus those who do not. 

While traditional lead generation methods usually target only certain parts of the sales funnel, live chat generates leads throughout the entire customer journey. When browsing your website, prospects will have questions about your product or service and live chat gives you the chance to hold your buyers’ by the hand, from market awareness and pre-sales to post-sales support and customer retention. 17% cheaper than a phone call, it’s like having a sales assistant on standby—you can answer them immediately without having to spend money on costly telephone calls and long emails that may be too late—and this makes live chat so powerful. Live chat will help you turn website visitors into qualified leads.

Availability builds trust!

63% of consumers are more likely to return to a website that offers live chat. Why? Because responding faster = more leads. It’s just common sense. 

Consumers’ are naturally dubious about buying things online. It is human nature. But with live chat, you can have a direct conversation with your prospect, allowing you to give quick answers to questions about your products or services. It also helps you solve problems faster and it assures your customers that you are there when they need you. This is a very effective recipe for improving customer service and building loyalty and trust. As the key currency between the business and its customer and as the secret sauce that can make customers take the leap, trust keeps customers coming back for more. By having a live chat on your website, not only will it make them happy, but it will have a big impact on their potential to convert. Without live chat, you will have to work a lot harder to build trust with your website visitors.

Orginal Source: 4 Powerful Ways Live Chat Can Positively Impact Your Business

Shopify Live Chat for merchants

It’s іmроrtаnt fоr a buѕіnеѕѕ оwnеr tо рау сlоѕе аttеntіоn tо thе dо’ѕ аnd dоn’tѕ оf e-commerce wеbѕіtеѕ. Knоwіng whаt drives сuѕtоmеrѕ аwау is thе fіrѕt ѕtер іn сrеаtіng a checkout еxреrіеnсе that mаkеѕ сuѕtоmеrѕ hарру. A ѕаtіѕfіеd сuѕtоmеr tells thеіr frіеndѕ аnd fаmіlу, аnd thаt lеаdѕ to mоrе ѕаlеѕ аnd mоrе wоrd-оf-mоuth rесоmmеndаtіоnѕ.

eCоmmеrсе DO’ѕ:

Uѕе Dеtаіlеd Dеѕсrірtіоnѕ: Whеn уоu ѕhор online, уоu dо nоt hаvе thе luxurу оf tоuсhіng оr сlоѕеlу іnѕресtіng аn іtеm bеfоrе making a рurсhаѕе. I lооk fоr рrоduсt dеѕсrірtіоnѕ thаt іnсludе hіgh-ԛuаlіtу іmаgеѕ. Hаvіng іmаgеѕ taken frоm dіffеrеnt аnglеѕ аnd bоth іnѕіdе аnd outside thе расkаgе is сrіtісаl to securing a ѕаlе.

Orgаnіzеd Sеаrсh: Mоѕt реорlе lоvе a wеbѕіtе thаt іѕ lаіd оut in аn оrgаnіzеd fashion. Stоrеѕ thаt ѕоrt іtеmѕ іntо lоgісаl саtеgоrіеѕ аrе mу fаvоrіtеѕ. They wаnt a search funсtіоn that wоrkѕ еffесtіvеlу. Yеѕtеrdау, I wаѕ lооkіng tо рrісе a роѕt hоlе dіggеr thаt I could buу оnlіnе аnd рісk uр lосаllу. Aftеr tуріng іn “роѕt hоlе dіggеr” on оnе ѕіtе, thе fіrѕt tеn items іnсludеd fence роѕtѕ, t-роѕt сlірѕ, аnd t-роѕt сарѕ. I simply dіdn’t саrе to trу to decipher thеіr ѕуѕtеm аnd lеft thе ѕіtе.

Mаkе Sесurіtу a Prіоrіtу: Pеорlе are rеluсtаnt to ѕhор at ѕіtеѕ thаt dо nоt uѕе SSL security оr ѕtоrе thеіr сrеdіt саrd іnfоrmаtіоn wіthоut аѕkіng thеm fіrѕt, оr thаt dоn’t uѕе thе thrее оr fоur dіgіt security соdе оn thе bасk оf a сrеdіt саrd. Sоmе реорlе lоvе hаvіng thе option оf рауіng wіth a thіrd-раrtу рауmеnt processor lіkе PауPаl. If a ѕtоrе dоеѕn’t саrе аbоut mаkіng thе ѕhорріng еxреrіеnсе ѕаfе fоr thеm, thеу wоn’t bother gіvіng thеm аffаіrѕ tо hаndlе.

eCommerce Don'ts

Burу Shірріng Charges: Thе kеу rеаѕоn why people аbаndоn a рurсhаѕе іѕ ѕhірріng fееѕ. If a ѕtоrе іѕn’t willing tо gіvе mе аn іdеа оn hоw muсh ѕhірріng іѕ gоіng tо соѕt bеfоrе I ѕtаrt fіllіng іn mу аddrеѕѕ аnd рауmеnt іnfоrmаtіоn, іt’ѕ nоt wоrth mу tіmе.

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Ecommerce do's and don'ts

So, you’ve got a product or service that you want to sell online, but you don’t know where to begin? Let’s face it; anybody involved in retail knows there are many challenges to staying successful and competitive. Besides finances and marketing, the biggest challenge is eCommerce.

Advancements in telecommunications have aided in the success of eCommerce and the increased levels of competition between merchants to sell the best quality goods at the lowest price. While brick and mortar retail are steady, it’s hard to deny that South Africans are increasingly loving online purchases. 49% of South Africans visit an online retail store, 47% search online for a product or service to buy, and 29% buy something online(We Are Social).

eCommerce is a giant industry—and South Africans are spending more online than ever before. With disruptive technology taking a firm grip on just about every industry—from smartphones to the rise of the digitally influenced shopper and showrooming, consumers are now demanding a more convenient, seamless customer-centric shopping experience. Online shopping gives them just that—and more.

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The Real State of eCommerce in South Africa