The world of B2B commerce has changed in the last couple of years. Clients expect an easy to use solution similar to what retail customers enjoy. Below we explore some of the must-have features and solutions that you have to offer your wholesale customers to make sure they have a pleasant experience and of course, buy more of your products. 

The Ability for Customers to Self Manage Their Orders

Wholesale customers want to be able to order what they want and when they want without the need to pick up the phone or speak to a sales agent. Your e-Commerce store can provide this to your customers, 24/7. This allows them to search your full product offering, ask for quotes, place orders and reorders easily, and also log in to check their order status.

Makes Sales Available to B2B customers

Use retail sales techniques to market specials to your wholesale customers. Create special collections for on sale items, use suggestive text throughout the sales process to notify them of these items. This could be a popup when they land on-site, on product pages or when they land at checkout. Use non-intrusive messages that inform instead of annoy so they now what is on offer.

We believe that an online e-commerce solution will add significant value to almost any business. The ability to sell through your own store brings control of your products and sales back into your hands.

No longer are you only dependent on other platforms and retailers to sell and market your products. Having your own store brings full control over how your products display, what prices you ask, and the marketing you do around it.

The issue with a normal website is that it fails to complete the customer journey. Someone searches for your product/service but cannot buy it directly from the site.

With your own store, the sales journey becomes complete. You can use your marketing channels such as email, Google Ads, social media pages, or even live events to drive sales to your online store.

If you really want to beat the competition, you should consider hiring a Shopify developer to create a truly stunning site that functions better than most other Shopify stores. We understand every facet of what makes a Shopify store attract and convert customers, and are capable of advanced online store techniques, such as custom coding.

HTML, Javascript, and CSS Coding

Professional Shopify developers are able to use HTML, Javascript, and CSS coding to change how your site looks and functions. This can be a major advantage over the thousands of stores using identical templates. Using custom code is especially important for the branding of your store, since most templates may come close to your exact color scheme and imagery, but won’t be perfect. Since consistent branding across channels is essential in any marketing plan, you won’t want your other channels to be consistent but have your Shopify look different.

In terms of site functionality, custom coding performed by online store designers can greatly improve customer experience on your site. Shopify developers can implement some really cool features such as countdown clocks, sliding banner images, animations, and custom background images. Custom features like these will really make your site look like more than a typical Shopify store.

Our MD, Louw van Riet was recently featured on the Kanoobi Show with a discussion about e-Commerce in South Africa, how Covid-19 has impacted online sales and what the future of e-Commerce looks like.. Click below for the full video by Iban Vermeulen, MD of Kanoobi

Wholesale business has been booming in recent years and worldwide the market is valued at US$12.2 trillion. That is over 6 x the retail market. If your business is already part of this growing market then well done. If not then the time to act is now. Technology has made it possible to service both retail and wholesale markets from the same platform. This allows you to sell to both types of customers through an easy to use, secure, and robust online platform.

The challenge for most B2B companies is that they have used their true and tested methods of doing business for many years, some with great success. But to stay relevant and growing you need to continue to offer a more improved way for your customers to purchase from you. A team of salespeople is just not enough in the fast-paced world of today. B2B customers need a more enhanced shopping experience that includes many retail best practices.

Looking to take your eCommerce game to the next level, but feeling like you’re being held back by the eCommerce platform you chose when you were just getting started? 

The coronavirus pandemic is changing the world as we know it, with businesses hit hard. As South Africans grapple with the burgeoning COVID19 pandemic, many are anxious about the future. While the novel coronavirus (COVID-19) has indeed created unprecedented challenges for many industries, we’re here to remind you that it does not have to break your business.

In fact, NOW is the time to focus on your online presence and your eCommerce shop.

As you know, creating an eCommerce store has never been easier. Owing to the availability of two of the most celebrated eCommerce gladiators—Shopify and WooCommerce, even those with little technical know-how can now design and build an online store and start selling products.

Shopify Live Chat for merchants

Shopify continues to improve its platform and service offerings to it's merchants. Last week they annoucned that Live Chat will now be available to all merchants at no extra cost and will work accross all browsers and devices. This is a significant offering as Live Chat plays an important part in converting leads and improving the overall customer experience online. 

It has become increasingly important for customers to be able to converse with brands and this will assist greatly in improving commnication. 

Ecommerce do's and don'ts

It’s іmроrtаnt fоr a buѕіnеѕѕ оwnеr tо рау сlоѕе аttеntіоn tо thе dо’ѕ аnd dоn’tѕ оf e-commerce wеbѕіtеѕ. Knоwіng whаt drives сuѕtоmеrѕ аwау is thе fіrѕt ѕtер іn сrеаtіng a checkout еxреrіеnсе that mаkеѕ сuѕtоmеrѕ hарру. A ѕаtіѕfіеd сuѕtоmеr tells thеіr frіеndѕ аnd fаmіlу, аnd thаt lеаdѕ to mоrе ѕаlеѕ аnd mоrе wоrd-оf-mоuth rесоmmеndаtіоnѕ.

eCоmmеrсе DO’ѕ:

Uѕе Dеtаіlеd Dеѕсrірtіоnѕ: Whеn уоu ѕhор online, уоu dо nоt hаvе thе luxurу оf tоuсhіng оr сlоѕеlу іnѕресtіng аn іtеm bеfоrе making a рurсhаѕе. I lооk fоr рrоduсt dеѕсrірtіоnѕ thаt іnсludе hіgh-ԛuаlіtу іmаgеѕ. Hаvіng іmаgеѕ taken frоm dіffеrеnt аnglеѕ аnd bоth іnѕіdе аnd outside thе расkаgе is сrіtісаl to securing a ѕаlе.

Orgаnіzеd Sеаrсh: Mоѕt реорlе lоvе a wеbѕіtе thаt іѕ lаіd оut in аn оrgаnіzеd fashion. Stоrеѕ thаt ѕоrt іtеmѕ іntо lоgісаl саtеgоrіеѕ аrе mу fаvоrіtеѕ. They wаnt a search funсtіоn that wоrkѕ еffесtіvеlу. Yеѕtеrdау, I wаѕ lооkіng tо рrісе a роѕt hоlе dіggеr thаt I could buу оnlіnе аnd рісk uр lосаllу. Aftеr tуріng іn “роѕt hоlе dіggеr” on оnе ѕіtе, thе fіrѕt tеn items іnсludеd fence роѕtѕ, t-роѕt сlірѕ, аnd t-роѕt сарѕ. I simply dіdn’t саrе to trу to decipher thеіr ѕуѕtеm аnd lеft thе ѕіtе.

Mаkе Sесurіtу a Prіоrіtу: Pеорlе are rеluсtаnt to ѕhор at ѕіtеѕ thаt dо nоt uѕе SSL security оr ѕtоrе thеіr сrеdіt саrd іnfоrmаtіоn wіthоut аѕkіng thеm fіrѕt, оr thаt dоn’t uѕе thе thrее оr fоur dіgіt security соdе оn thе bасk оf a сrеdіt саrd. Sоmе реорlе lоvе hаvіng thе option оf рауіng wіth a thіrd-раrtу рауmеnt processor lіkе PауPаl. If a ѕtоrе dоеѕn’t саrе аbоut mаkіng thе ѕhорріng еxреrіеnсе ѕаfе fоr thеm, thеу wоn’t bother gіvіng thеm аffаіrѕ tо hаndlе.

eCommerce Don'ts

Burу Shірріng Charges: Thе kеу rеаѕоn why people аbаndоn a рurсhаѕе іѕ ѕhірріng fееѕ. If a ѕtоrе іѕn’t willing tо gіvе mе аn іdеа оn hоw muсh ѕhірріng іѕ gоіng tо соѕt bеfоrе I ѕtаrt fіllіng іn mу аddrеѕѕ аnd рауmеnt іnfоrmаtіоn, іt’ѕ nоt wоrth mу tіmе.

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The Real State of eCommerce in South Africa

So, you’ve got a product or service that you want to sell online, but you don’t know where to begin? Let’s face it; anybody involved in retail knows there are many challenges to staying successful and competitive. Besides finances and marketing, the biggest challenge is eCommerce.

Advancements in telecommunications have aided in the success of eCommerce and the increased levels of competition between merchants to sell the best quality goods at the lowest price. While brick and mortar retail are steady, it’s hard to deny that South Africans are increasingly loving online purchases. 49% of South Africans visit an online retail store, 47% search online for a product or service to buy, and 29% buy something online(We Are Social).

eCommerce is a giant industry—and South Africans are spending more online than ever before. With disruptive technology taking a firm grip on just about every industry—from smartphones to the rise of the digitally influenced shopper and showrooming, consumers are now demanding a more convenient, seamless customer-centric shopping experience. Online shopping gives them just that—and more.

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